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CRN News Russia: Hottest Trends in ECM

In my article for Russian media CRN News I have recently reflected on the hottest trends in ECM. For our ECM Excellence blog, I have summarized the most crucial points below.

Information is Corporate Data – Corporate Data is Information

Information is the key resource of any modern successful corporation – and its importance rises day by day. It’s said that the overall success of your business depends on how careful and effective you treat your corporate data. Ultimately, the content management solutions, which are able to respond and adapt to external challenges and business context in real-time, are on the rise.

A True Unified Platform for Best Performance

It is similarly important that business process are interconnected with content and both are built on the same meta data. Therefore, one of the hottest trends is ECM and BPM on a true unified platform, allowing this crucial interrelation of content and processes to the benefit of the corporation.

Customer is King

Full focus on the customer and fast and flawless customer experience are key factors of success for any business. This is why it is crucial to have deep ans seamless integrations between ECM and other business critical systems (e.g. CRM or ERP). This way you have all relevant customer information at hand when it’s important – definitely a competitive advantage.

Security is Emperor

As information is becoming critical for business survival – it is a must to protect this information. That’s why it is important to have an ECM system with role-based, flexible access rights, where everything could be configured according to corporate needs and legal requirements; at the same time, it is important that a reliable system provides comfortable and secure remote access for its users.

Cross Device Experience: Unified Experience

Mobile is still an ascending trend: experts forecast that 70% of employees will completely switch to mobile devices within the next 6 years. ECM is not an exception. Hence, it is becoming more important that employees experience the same performance, usability and flexibility across all devices – working from the office, their homes or on the go with their mobile devices.

Get Cloud Ready

The cloud is literally everywhere. And it is becoming more important as we speak. Modern, state-of-the-art systems need to support cloud, on-premises installations and hybrid modules, where on-premises and on demand can be combined easily.

Get Inspiration from B2C for User Experience

In regards to customer experience modern ECM should be as easy to use as Google, Facebook and its likes. With a quick search, simple intuitive interfaces, and full text adaptable search for everyone to feel at home right away.

Flexibility and Scalability

In today’s world a modern ECM system needs to be flexible and scalable as businesses and business environments change quickly. With an agile, state-of-the-art software solution this is an easy endeavor. Without that your ECM system is deemed to fail.

Get the full insights and read the original article on (in Russian).


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